Friday 31 May 2013

Personal Development Diary...


When I first got the brief regarding about the final major project, I did not know what to expect. I was hoping that the final major project would bring out my creative side, as I’ve always been a creative individual. I was also hoping for the project to be practical, as during my university life I’ve always wanted to show my practicality. Nevertheless, I found out that my final major project was a business plan and I had to do some research over the Easter break.

Doing my research, I came up with a range of ideas however all of my ideas had the association with luxury brands. I was determined to focus my business idea on a luxury brand. Some of my ideas includes a retail store for the online luxury retailer Net a Porter or having a luxury fashion magazine. Although my business idea was associated with fashion luxury, I was keen on a concept or independent retailer. Net –a – porter and Dover Street Market first inspired me, as I was attracted to the brands they had in store. So, after doing some in depth research I decided that I wanted to do an independent luxury retail store, yet how would I make it different?

I though specializing in womenswear would be beneficial as I can relate to female garments. Not only did I think specializing in the womenswear market would be great, but stocking only British brands would of allowed me to develop my idea even more. As the main factors of my business idea involved women and British designers, I though having a store that empowered women to look their best, and also be proud of Britain’s heritage would have been an excellent idea.

While doing this project, I had my up and down moments. At first, my work ethic was driven and I was keen on making progress and doing my work to the best of my ability, fulfilling my true potential. Having successful previous assignments, motivated me to do well in this project as this project weighs more to my final grade. However, in between the project and coming to the end, I lost the drive and motivation to do the work. I gave up on myself, and I lost interest in the project and wasn’t bothered with university anymore. With the support of my supervisor, friends and family I was able to push through and get my work done.

During this project I learnt a lot about myself, but one thing I did learn was motivation. With motivation, I understood that you can accomplish any task that’s given to you. With motivation you can do a task to your best ability and am planning to take this life skill with me.

This project is only but a teaser for what’s to come in the final year, and I can’t wait to come to the finishing line to my career at London College of Fashion.

xxx 

Thursday 30 May 2013

Wednesday 29 May 2013

Advert

Accent's Promotional Advert 






http://www.youtube.com/watch?v=ey4EpUtvpUU

Thursday 23 May 2013

LookBook


As the deadline gets closer, time is seriously running out...
Am slightly on track as I said by Sunday everything must be finished so next week, I'll just focus on video and one or two touches...
This is the cover for my lookbook which is going to be printed tomorrow (yay!) 

Tuesday 21 May 2013

Yolanda The Editor...

Before

                                                                          
  After


As part of my marketing campaign, I said I wanted Accent to be featured in magazines. In doing so, I created a ad campaign. I thought having an overlay of blue and red promote's britishness, but to have a female model also indicates that Accent is targeted at the well groomed independent female. 

Monday 20 May 2013

Tick Tock...

The pressure is on as I have 11 days to hand in my business proposal. I have so much to do yet am sitting on my laptop looking at Topshop & Daily Mail....
So. I decided to write a "to do list" which needs to be accomplished by Friday....

Creating Invitation for Launch Party
AD Campaign 
Lookbook for collection
Goodies Bags
Budget
Sales Forecast
Stock Control Sheet
DRIP Theory
ADIA
IMC Marketing 
Push/Pull Model 
Type of Business - Limited Company
Business Concept  
Mission Statement
SMART, Long, Medium & Short Objectives
Management, Organisational & CV's Section
Go over STP 
Finish product & price
Place
Vist Conduit Street 
Go over buying and merchandising books (see if I missed out vital info) 
Break even ratio
Financial figures
List of celebrities to invite including pictures
Finish competitor analysis 
Brand strategy - Architecture, portfolio, brand identity prism 
Positioning
Promotion
Storyboard
Financial Ratio's
Cash Flow
Profit and Loss
AND...sort out my layout

Kill me now...

Wednesday 15 May 2013

Vision...

So I haven't really been updating my blog lately, as I've been so busy with doing the boring stuff and as well as behind in my work *yikes*
But, I have done something interesting and created a moodboard digitally. I used pinterest to create my vision of what my inspirations and anything I found interesting, which could be link to Accent...





Thursday 9 May 2013

Trending...

This week as been slightly stressful as I have so much to do...
Anyways, as I have chosen my final twelve, I need to be selective about what products to put. I did a bit of research and looked at trends for ss 13.

Monochrome
Bomber Jacket
White 
Oriental
Tuxedo
Skinny Stripe Trousers 
Split Skirt
Kitty Heels
Frilly  Dresses
Flowers
Aqua fresh
Prints
Gathering/Ruffles
Eastern
60's 
Pencil 
Flurecent 
Graphics 
Metalic 
Sheer 
Plastic
Crop top
Bird Prints
Orange 

From these trends, I'll create my own trend report and therefore create a product list 

stay tuned...


Friday 3 May 2013

The Final Twelve...

After interview, questionnaires and pestering...I have come up with a list of the finest brands and designers in the game that will be stocked in Accent.

Emma Cook

Mulberry

McQueen

Sophie Hulme

Victoria Beckham

Bionda Castana

Lily & Lionell

The Cambridge Satchel Company

Henry Holland

Markus Lupfer 

Christopher Kane

Charlotte Olympia 

Creation....



AT LAST!
 I have a created a logo for Accent. After being inspired by the royal coats of arms, Britain and royalty I made a logo which illustrates Britain's finest. With the use of a crown and the union jack, my target market can infer that Accent is british. I purposely, used a queen crown for my audience to identify that Accent is a shop for women, only. 



United Colours of Britain...












To ensure my logo shows britishness, I went on a colour hunt, and scouted for colours that represented Britain. In doing so, I came across red, blue, white and gold. Obviously, these colours are represented by the Union Jack therefore it was apparent that these key colours were to be used for my logo...
Time to design

LOGO...

Having a logo is important to Accent, as a logo is one of the first signifiers of a brand. I was inspired by Britain Royal Coat of Arms as this symbolises heritage, royalty and britishness. As I finished from Kew Gardens, I passed a pub called "Rose & Crown". I thought their logo was cool and symbolic. I liked the crown as that symbolises Queen, while the flower is a british rose.  As Accent aims to highlight british designers, having a logo which is similar to the royal coats of arms will be appiroiate for the brand...

Thursday 2 May 2013

Adventure Number Four: Kew Gardens

















 This week, I went on an adventure to the Kew Gardens, on this nice sunny day! I really enjoyed coming here as I admired the interior and exterior. I felt a true sense of britishness through the georgian style red house. I thought the use of paintings and carvings on the ceiling and above the doors, brought heritage to the building. I noticed that the colour gold was a predominate colour, perhaps when creating my logo I'll use a touch of gold as that symbolises wealth and royalty. I'll also consider methods of bring out 'britishness' in Accent by choose of furniture and colour.