Today, I went on another adventure and paid a visit to Liberty, London. Liberty is a department store located off Carnaby Street. They have departments in Mens, Women's, Home, Accessories, Fabric and Children. In general, I thought the store had a sense of 'britishness' through its exterior and interior. I felt the use of oak upholstery throughout the store reminded me of something 'homely'. I loved the 'hanging taxi's' in store as the 'black cab' is an icon that represents Britain. The tudorish infrastructure represents the appreciation of Britain's heritage. I thought being allocated in Carnaby Street, highlights the sense of British as Carnaby Street is a street which is known for fashion in the 60's, as well as bring thousands of tourist around the world. Although, I thought their visual merchandising was dead and plan, I didn't get a sense of britishness. By looking at Liberty, I realised that location, interior, visual merchandising and exterior is the way forward to gain a sense of britishness.
No comments:
Post a Comment