Monday, 22 April 2013

Maybe It's Because I'm A Londoner...

So...I thought long and hard about my concept store and how I'll make it different. I looked at a couple of independent retailers and realised that most stores stocked designers from around the world. As London is becoming the new Paris, I thought that my concept store would only stock designers who are British. As Britain is known for breeding designers such as: Vivienne Westwood, Alexander McQueen and Mulberry, I thought it would be interesting to stock not only established exclusive british designers, but give the opportunity for upcoming british designers to stock their collection too! 

This gives London the avenue to not only promote British designers, but to promote "britishness

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